The past few years Houston have witnessed a rapid growth of medical clinics because of increased lifestyle illness and also there are more specialty medical options available to the public.
The fact that these medical clinics from Houston are low cost, easily accessible, offer transparent interactions, as well as convenient practices and policies has also contributed to this rapid growth.
However, this exponential growth has increased competition and now many medical clinics from Houston are establishing an online presence to expand their client base and stay ahead of the park.
Nonetheless, setting up a medical clinic website doesn’t guarantee the inflow of clients from Houston. You need to market it to create awareness for it. One of the most effective ways to market your medical clinic online is to implement SEO.
What is SEO for Houston businesses?
SEO, which an acronym for search engine optimization, is a digital marketing technique that makes it easy for search engines, such as Google, Yahoo, Bing, and Yandex to find your Houston medical clinic website. Ideally, search engines scour the internet to find webpages that are relevant to a customer’s search in Houston.
For example, if a patient wants to find the best medical clinic online, he or she will type out the keyword phrase “the best medical clinic in Houston” in the Google search box and a list of the best clinics under Houston will come up. That’s why keywords are very important when optimizing your medical clinic website for SEO.
Reasons why medical clinics from Houston need SEO:
1. To increase their visibility in Houston
The good thing about the internet is that you can buy and sell products and services from anywhere in the world. For example, if you are a doctor living in Houston, you can offer consultation services or prescribe drugs to patients living in countries where you are licensed to practice medicine. However, this cannot happen if your medical clinic website is not visible under Houston listing, and that’s where SEO comes in.
SEO will help your website to appear on the first page of Google under Houston search resultsso that when someone searches for medical services in Houston, your website comes up on top of the results.
And, statistics show that websites that rank in top three of search results get more clicks than those that rank on the bottom of page 1. That means if your Houston medical clinic website ranks number one on Google search results under Houston results, you’ll get a lot of potential clients visiting your site. If the site is properly optimized, then some of these visitors will more likely buy your medical products or services.
How can you ensure your medical clinic comes up on top of Houston search results?
By optimizing your website content for local Houston SEO. Specifically, you need to incorporate keywords or keyword phrases that patients are searching with within your content. For example, if you have posts on your website, ensure to include your keywords or keyword phrases in the title, body, and conclusion. If you have images, include your keywords in the image descriptions.
2. Reach the potential patients who need your services in Houston
The great part about SEO is that it generates organic traffic from Houston to your medical clinic website.
What is organic traffic? It’s the kind of traffic that needs your services. For example, a diabetic patient from Houston will likely type out a keyword phrase like “best diabetes clinic near me in Houston’’ in the Google search panel when searching for the best medical clinic in their area. When they do so, only the best medical clinic websites that offer diabetes treatment will come up in the search result.
SEO can help you bring in patients who need your services in Houston. Google has a powerful tool that detects any search with any keyword. So, when a client searches with your keyword, your site instantly comes up.
3. To reach mobile medical services searchers
According to Google, over 61 percent of people use their mobile devices to search for products and services online.
What does that mean? The majority of people from Houston search for health information and services with their mobile devices. Plus, they schedule appointments with physicians on the go.
Local SEO can help put your website in front of these mobile searchers from Houston. However, to reach these mobile searchers, you must optimize your medical clinic website for mobile.
What is a mobile optimized medical website? It means that, regardless of the size of the screen a client is searching with, your medical clinic website content will be displayed clearly.
For example, if they are using their Smartphones to search, they will not have to adjust their screens to be able to read your content, as it happens with mobile unfriendly websites.
4. To enhance client experience in Houston
Medical website trends change quickly due to rapid technological advances. What worked a few months ago might not work today. For example, a few months ago, when building medical websites for Houston customers, the focus was on complicated and glittering designs.
That means medical websites had many images, blocks of text and many color schemes to enhance client’s experience on the site. With busy lifestyles and reduced concentration spans today, many clients don’t want to complicate their lives.
Users from Houston want to come to a medical clinic website, do what they want quickly and leave to attend to other things. That’s why the focus now is on building minimalist (simple design) and fast-loading medical clinic websites. If your medical clinic website is complicated these days, many clients will leave your website and head to a competitor that offers a seamless website experience.
Therefore, ensure your website has a simple design, loads quickly, has a superior search feature, has categories section, has content well-displayed and has other useful features clearly displayed to make it easier for Houston clients to find what they want.
An SEO expert can help you achieve all that.
5. To stay ahead of competitors in Houston
Competition is inevitable in the medical industry from Houston today. That means losing even one customer can negatively affect your medical clinic business’ growth. SEO can help you stay ahead of your competitors.
For example, by incorporating keywords properly in your content, search engines will be able to find your medical clinic quicker than competing medical clinic websites under Houston. Combine that with great service delivery, and you’re on your way to dominating the online medical world for long.
If your Houston medical clinic is struggling for business , it’s time to set up a website to tap into the many potential customers searching for medical services online.
And, implementing the best SEO practices is the only sure-fire way to have a significant amount of patients from Houston visiting your medical clinic website.